Sam & Seb Sandpit Couture began life as a baby shop in Brooklyn, New York in 2002, when two mums started supplying the local hipsters with miniature versions of the clothes they loved. Not everybody was thrilled to see their cool neighbourhood grow up ( but the store thrived for a few years. 


One of the mums, Amanda Williamson, moved with her American husband and sons back home to Cape Town, South Africa, bringing the brand with her. The family settled into an old wetsuit factory in the urban neighbourhood of Salt River, a multi-cultural mix of Cape Muslims, immigrants from other parts of Africa including Nigeria and the Congo, artists, creatives and students. Amanda began making clothes that reflected her surroundings, using local African cotton and Congolese waxprint, and putting images on tees and prints that are African-inspired.


Sam & Seb (the African version) started out selling in markets, but is currently available in the Watershed at the V&A Waterfront, and online at